The Fitness Studio Director | 30 Under 30 Class of 2019
"If you want it, you can have it but it's going to take some work."
Where did you grow up?
Where do you live now?
Who is your role model?
My pastor Oneka McClellen.
What is your theme song?
You Say by Lauren Daigle.
Why do you love what you do?
I think it’s so special that I’m able to wake up every day feeling thankful for where God has me. I always joke that I’m only 25 and I feel like I’ve peaked. I’m not sure how it could get any better than this. I get to fully express myself in both fitness and design, two worlds I never thought it’d see coincide so well.
How did you discover your passion for your job?
As a studio director, fitness instructor and freelance graphic designer, I’m incredibly passionate about people and communication in general. I’ve always led an active lifestyle, but now I get to express both my love for fitness and visual communication through all of the studio’s marketing and social media initiatives.
How do you define success?
Success to me it means feeling confident in your skin, achieving balance between activity and rest and genuinely feeling grateful for everything around you.
What motivates you?
My faith is my biggest motivator, knowing that God has such a powerful and specific purpose on my life. Outside of my faith, very literally my motivators are music, like-minded friends and sunshine.
When did you become interested in fitness?
Ever since I can remember I was in a little leotard, flipping around my gymnastics gym even before I could run. I’ve always loved being athletic! It’s looked different during different stages of my life, but movement has always been a part of my life.
What pushed you to be a part of opening a fitness studio?
When I was asked to open Class Studios alongside owner Jasmine Zutter, I jumped in without any hesitation. I felt incredibly called to be a big part of this company, and it’s been such a blessing watching it grow in the past eight months we’ve had our doors open. We created Class with our community in mind. We wanted our studio to be a place where individuals could grow physically, but also mentally and spiritually.
What was the biggest challenge with doing this?
Construction! If anyone out there has opened their own business, let alone from scratch, they know how patient you must be with construction. We opened six months later than we planned but I wouldn’t take any of it back knowing where we are now. Always trust the process!
What’s the best part about being your own boss?
Honestly, it’s really exciting reading this question. I don’t think of myself as my own boss very often, but it’s true and I’m so thankful for it. The best part about being my own boss, during this season at least, is being completely in control of my schedule. Each and every day looks different, and I love how many people I get to meet during my days at the coffee shop, business meetings, events, etc.
What is it like creating the brand of a fitness studio?
It’s more exciting than you know! I was given a blank canvas and I was able to create exactly what I wanted out of a brand. The Class Studios brand is modern, elegant, chic yet masculine. We use navy, marble and gold in everything we do. We only have one physical studio now but are looking at new spaces to open our next studio during 2019. I’m already dreaming up the interiors for the new space!
Can you tell me more about your time as a graphic designer for Fossil? What were your primary duties?
I was a junior designer at Fossil in the packaging department. I was designing those timeless Fossil watch tins, as well as packing for seasonal and special edition watches and jewelry. I learned so much during my year and a half at Fossil, but knew I wasn’t there for the long haul. I’ll always be thankful for my boss Dustin Wallace, who was such an encouraging supporter and inspiration to our whole team.
What accomplishment are you most proud of?
This one is tough! Between opening Class Studios, being named Best Spin Studio by D Magazine after only being open six months plus being recruited as an ambassador to my favorite brand in the world, lululemon – I’ve been on cloud nine for a solid few months now.
As a fitness studio director, fitness instructor and freelance graphic designer, Paige’s days are pretty packed. She wakes up at 4:30 a.m., teaches a class, then works on the studio’s social media, crafts newsletters, plans events and manages all their community efforts – though maybe not all at once. Then she teaches another class in the evening and does it all again the next day.
“I’ve always led an active lifestyle, but now I get to express both my love for fitness and visual communication through all of the studio’s marketing and social media initiatives,” Paige shared. “When I was asked to open Class Studios alongside owner Jasmine Zutter, I jumped in without any hesitation. I felt called to be a big part of this company, and it’s been such a blessing watching it grow.”
Early Bird or Night Owl
Left Brain or Right Brain
Facebook or Instagram
Podcasts or Audiobooks
Heels or Flats
What does a typical day look like for you as a studio director, instructor and graphic designer?
Each day is so different but overall, alarm goes off at 4:30 a.m., I teach in the morning, work throughout the afternoon from home or a local coffee shop, teach again in the evening, then do it all over again. For afternoon breaks I go on walks, meet up with friends, do a little pampering (huge fan of sports massages) or spend time on podcasts and getting my mind off of work.
Do you do most of the branding/graphic design work for the studio?
I do it all! I run our social media, craft our newsletters, plan and run our events and manage all community efforts! It’s a huge job but I truly do love it all and that makes it so worth it.
How many classes a day do you teach? How many a week?
I teach one to three classes every day except for Sunday and Monday. Those two days are my days off! I teach 10 to 14 classes a week! Let’s just say, I’m in a constant state of sweat.
How do you balance your freelance work with your full-time position?
It can be tricky but after the past three years of freelancing, I’ve been learned how to handle it all. It’s so important to only say yes to projects I know I can handle and handle well. A ‘yes’ means so much more when it’s backed with energy and effort, something that took so long to learn. I used to say ‘yes’ to every project that came in and quickly got burned out. I now only take on projects that I’m really excited about and spend my days off from the studio working on those.
What’s the best fitness advice you have for readers?
To find the workout that you actually enjoy. Not everyone is a runner or a yogi, and that’s okay! What does your body feel good doing? What type of movement makes you happy? Once you find workouts you enjoy, you won’t consider working out a punishment but rather you’ll be able to effortlessly incorporate it into your lifestyle.
What advice do you have for women who are looking to begin their own businesses?
Use your network! Businesses don’t open by one person having a dream. They open with a community. Jasmine and I had so many people around us, rooting us on, and it changed everything!
Is there anything you’d like to share with our readers or think I should know for your story?
I’d love to share that it’s never too late, and it’s never too early. I set so many restrictions on myself, saying that I couldn’t accomplish certain things until my 30’s or that it was too late to get a certain degree because I had already finished college, but that’s not true. Everyone’s path looks different so stay true to you, and know that if you want it, you can have it but it’s going to take some work. Ask people that believe in you to come alongside you and encourage you along the way. Community means everything.
"Businesses don't open by one person having a dream. They open with a community."