Lindsey Della Donna

(Northern Arizona)

The Marketing Expert | 40 Under 40 Class of 2020


“Maybe she’s born with it. Maybe it’s hard work, determination, challenging her limits, getting knocked down, getting back up, ignoring her doubts, investing in herself, asking for help, never giving up.”


Ambitious, intelligent and hard working – that’s Lindsey Della Donna! Learn all about how she got to where she is today as a CRM administrator for the IT company, Sunstate Equipment Co.


What inspired you to go into this line of work?

Whether it is within my previous 10 plus years of experience in marketing or the last few years in an IT role, my inspiration stems from the passion for strategically problem solving to overcome business challenges. In marketing, the goal may to produce a certain amount of leads for the sales team, while my role managing Dynamics 365 may be how to make the system more efficient. In any challenge, I enjoy listening, assessing and offering solutions as a trusted advisor.


What challenge did you overcome to get where you are today?

While in college, I had completed multiple internships with the hopes of gaining employment quickly after graduation due to the experience that I had already built up. In 2008, this was not the case. The poor economy made it nearly impossible for me to start my career. However, I took on smaller positions anywhere I could and was grateful when a previous public relations professor brought to my attention a company that was hiring for a marketing coordinator. With her recommending me for the position, a recommendation from one of my internships at an ad agency that knew the current brand manager I would be reporting to,  and the director of marketing being a Gamma Phi Beta from my alma mater, the stars truly aligned to give me the start of my professional career.


Did someone help you get to where you are today, like a mentor?

Over the years, I have had many mentors along the way. Many of them have been my supervisors at my place of employment. By being a sponge and absorbing the knowledge they have passed down, has directly affected my career and helped get me to where I am today.


What do you love most about your job?

I love many things about my job at Sunstate Equipment. There have been many opportunities over the years to grow my professional career, along with my personal passion for giving back to the community. Sunstate Equipment is a big supporter of community giving which started with the Founder Mike Watts. A direct quote from Watts is, "We built this business on relationships with our employees, our customers and our communities. It is extremely important to build relationships where you can depend on each other." While serving on the Sunstate Foundation Committee, I have been able to impact local Arizona charities by giving money from my paycheck in which Sunstate Equipment matches dollar for dollar. Nationwide, employees give money and it is dispersed within the community the employees reside in.

Mountains or Beach


Apple or Android


Cats or Dogs


Stripes or Polka Dots


Physical Book or Audiobook



  • Lady Boss Icon
    Sage Aubrey

  • Favorite Food
    Ice cream

  • Favorite Season

  • Can't Live Without
    My friends and family.

  • Vacation Destination
    I would love to go to Paris.

Describe yourself in three words.

Ambitious, intelligent and hard working.


Your life philosophy is…

“The two most important days in your life are the day you are born and the day you find out why.” – Mark Twain


I am a believer that everyone is born for a reason, and that you have the opportunity to find your purpose and fulfill it to the fullest potential. While there is no easy path to discovering who you are truly meant to be, the journey along the way can be just as fun and rewarding. I myself have yet to fully understand my purpose on earth, but I strive to continue to find out why.


What is the best piece of advice you received?

The best piece of advice that I ever received was “Don’t be afraid of failing. If you don’t try, you already have failed.” I think this translates to both your career and personal life. If you don’t push yourself outside your comfort zone, ask the question or risk the chance of being judged by others, then you will never experience the opportunity to bloom.


If someone handed you an airline ticket to a place of your choosing, where would you go and why?

Paris, France. I would love to visit Paris to experience the architecture, French cuisine, fashion, art and culture.


What’s something you cannot live without?

I could not live without my friends and family. They are my biggest support system though both achievements and struggles, and I know they will always be there for me.


Name a book you read that positively shaped you.

“Girl, Stop Apologizing” by Rachel Hollis


If you weren’t working in the industry that you are, what would you be doing instead?

My biggest dream is to become the CEO and founder of my own company. What that company is has yet to manifest itself, but it is something I work toward every day by perfecting my professional skills and always continuously learning.


How do you unwind or relax after a long day?

After a long day, I usually workout – whether it is barre, spin or yoga. It really helps me to be appreciative of being able to move my body and, of course, get some feel-good endorphins.


The most rewarding aspect of your job is…

I am a problem-solver and find motivation in being able to benefit a company by determining how to improve upon business-process. I am lucky in that not only do this on a daily basis for Sunstate Equipment, but that we are seeing results from my efforts.


If you could have a gigantic billboard anywhere with anything on it – metaphorically speaking, getting a message out to millions or billions – what would it say and why?

“Maybe she’s born with it. Maybe it’s hard work, determination, challenging her limits, getting knocked down, getting back up, ignoring her doubts, investing in herself, asking for help, never giving up.”


In the last five years, what new belief, behavior, or habit has most improved your life?

Now in my thirties, I have learned that a consistent schedule, including working out at least four times a week, eating healthy and going to bed at a reasonable time really makes a difference in not only my performance at work, but my overall well-being.


When you feel overwhelmed or unfocused, or have lost your focus temporarily, what do you do?

When I feel overwhelmed or unfocused, my go-to way to get back on track is to turn on the spa radio station on Pandora. The calming music helps to refocus me on the current priority I am working on.


What is one of the best or most worthwhile investments you’ve ever made? (Could be money, time, energy, etc.)

One of the best investments that I have made has been in myself. After earning my bachelor’s degree, I went on to pursue my master’s degree. This has allowed me to further excel in my career and continue to break through the glass ceiling. After switching industries and even professions, from marketing to IT, it was quite the learning curve, but I accepted the challenge. I was able to take continuing education courses offered for my new role and lean on resources available to me. I am a true believer that whether it is in your career or personal life, the thirst for knowledge and motivation to do your best will always be a great investment.

Name a confident woman of character who you look up to? Why her?

An industry disrupter, a woman who supports other women, a giver to the community and most importantly, a total boss, Sage Aubrey, owner and founder of Sage Aubrey luxury handbags. She started her career at young age and when that failed, she never gave up. Now in the luxury handbag business, which came with its own set of challenges, Sage continues to push forward and break the glass ceiling. I love her motto: “These bags won't change the world, but the women who wear them are." Sage herself makes you feel empowered, and in that statement, it comes to life. A bag is just a bag, but the woman is so much more. I love that Sage isn’t afraid to be herself. She truly cares and is supportive, and most importantly, has created a community of like-minded women where her goal encourages women to return that love to other women – let’s work together and lift each other up vs tearing each other down.