Diamond Tyree McKenna 


The Chief Operations Officer | 40 Under 40 Class of 2020


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As the chief operations officer of Diamond Assets, LLC, she and her spouse’s start-up, Diamond is all about fostering a welcoming and supportive environment for her staff to work in. Scroll down to learn more about Diamond and her thriving tech company.



What inspired you to go into this line of work?

The ability to provide equity in technology for all students and help schools create sustainability plans to better serve their students and staff is what drives my passion. 


What challenge did you overcome to get where you are today?

Learning how to work side by side with my husband.


Did someone help you get to where you are today, like a mentor?

Our amazing team of friends and employees that have become family has impacted my success and has helped me grow into the leader I am today. 


What do you love most about your job?

Every day comes with unique challenges that I look forward to creating and implementing solutions for.  There are days when it is tough, but it never feels like “just a job.” I believe that makes it unique and myself lucky to have this role. 

Early Bird or Night Owl


Physical Book or Audiobook


Apple or Andriod


Left Brain or Right Brain


Mountains or Beach


Describe yourself in three words.

Dependable, ambitious and passionate.

What is the best piece of advice you received?

Don’t give up when the going gets tough.

 If someone handed you an airline ticket to a place of your choosing, where would you go and why?

Greece. It has been the one place I cannot wait to visit, as the scenery is breathtaking.


What’s something you cannot live without?

I cannot live without my husband and two children. They are my purpose and what brings me the happiest moments. They teach me things every day. Not all days are great days but even those days teach me patience and the meaning of unconditional love. 


Name a book you read that positively shaped you.

“If You Give a Mouse an iPhone” By Ann Droyd. This children’s book taught me to not get caught up in the items around me but to put down the distractions and be present.


If you weren’t working in the industry that you are, what would you be doing instead?

I would open and run an event and wedding venue and serve on more boards to support our community.


How do you unwind or relax after a long day?

After I get the kiddos to bed, I put on Bravo reality shows on TV, snuggle up to the warm fireplace and enjoy a glass of wine.


The most rewarding aspect of your job is…

Watching my team members grow and evolve. There isn’t a better feeling than hiring someone to do a job and watch them learn and engage to excel professionally within the organization. When it just clicks for someone and I get to be a part of it, it’s a feeling that can’t be replicated.


If you could have a gigantic billboard anywhere with anything on it – metaphorically speaking, getting a message out to millions or billions – what would it say and why? 

“Let kids be kids.” I feel that we have started to push more and more political and social agendas onto our youth in today’s society, stripping them of their ability to be naive and youthful. 


In the last five years, what new belief, behavior or habit has most improved your life?

Understanding that I don’t always have to have the last word to be right and knowing when it is better to just walk away then to continue to argue. 


When you feel overwhelmed or unfocused, or have lost your focus temporarily, what do you do?

Ask my husband for a hug. 


What is one of the best or most worthwhile investments you’ve ever made? (Could be money, time, energy, etc.)

My husband and I purchased a farm near our home. When we first made the purchase, I didn’t think it was the best use of money. I do not like waste, so I was concerned we purchased property that would just sit unused and I didn’t like that. However, I was wrong. It has turned out to be one of our family’s favorite places to spend our time. Nearly every weekend when the weather is nice, we are out there as a family and even go there a lot of times after work. It is truly an extension of our home. 

Name a confident woman of character who you look up to? Why her?

Diane Hendricks. She is a self-made businesswoman who values family, hard work and philanthropy.  She is inclusive and purposeful. As I continue to grow professionally and personally, I hope to emulate her ability to connect, give and inspire those around me.